High street fashion retailer Jaeger has today announced changes to its senior management team with former Aurora Fashions President Stewart Binnie set to take up the role of Executive Chairman.
Binnie began working with the retailer in June this year and was tasked with leading a turnaround strategy and it is hoped that his permanent position will aid Jaeger‘s international expansion.
In April, private equity firm Better Capital acquired a 90 per cent stake in the struggling upmarket fashion retailer for £19.5 million, drafting in Binnie as well as former Daks Managing Director David Hewitt to focus on store growth.
Strengthening its product offering is also a key concern and as such the retailer has appointed a Brand Director as well as new heads of the International and E-commerce teams.
A statement from Jaeger said: “Along with the new appointments, which bring with them a wealth of knowledge and experience of the retail industry and Jaeger as a brand, Better Capital will continue to provide the support and resource required to grow the business in an efficient way, and at a sustainable rate, to ensure its longevity.”
Caroline Springett will remain in her role as Manager Director with Graham Edgerton as Finance Director in the hopes of maintaining consistency across the brand though Jaeger noted there will be additional senior appointments announced in due course.
Commenting on his new role, Binnie said: “Jaeger is a brand with a strong heritage and with the new team in place, we are well positioned for expansion across select geographies.
“I am delighted to be involved with this iconic British fashion brand, I strongly believe in the future for Jaeger and am thoroughly enthused by the prospect of its development.”