Fashion retailer H&M has today announced a collaboration with designer Isabel Marant for its Autumn collection, which will see Marant create a menswear collection for the first time.
Available from November 14th 2013, the collection will see Marant offer a range of pieces inspired by her signature style and will be available in around 250 stores as well as online.
Featuring clothes and accessories for women and teens, the range builds on the designer’s reputation for relaxed Parisian chic and makes Marant the latest celebrity to be linked with the brand.
Last month, H&M confirmed that the world’s highest-paid supermodel Gisele Bündchen is the face of its AW13 campaign, following a summer advertising campaign with superstar Beyoncé.
Last June, H&M excited fashionistas by announcing a collaboration with Paris-based fashion house Maison Martin Margiela and this latest partnership hopes to be equally as popular.
Margareta van den Bosch, Creative Advisor at H&M, said: “We are excited to have Isabel Marant as a guest designer at H&M.
“The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary.
“She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection.”
Launching her label in 1994, Marant was born and raised in Paris and began her rise up the fashion hierarchy with a jewellery line before adding knitwear and eventually running an international fashion house.
Commenting on her upcoming collection, Marant said: “I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour.
“I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy.
“The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”