Wednesday, June 26, 2019

Burberry and Google launch “kisses” technology


Luxury fashion label Burberry has announced today that it is teaming up with online giant Google to offer customers a technology platform to send personalised messages, or “kisses”, to loved ones around the world.

Allowing users to capture and send their “kiss” using “personalised and beautifully-rendered content”, the kiss recognition technology is hosted on a dedicated platform which allows Google Chrome and mobile users to share their message.

Customers can use a desktop camera or direct lip contact on a touch screen device to send their “kiss”, while users can choose a Burberry Beauty lip colour to personalise their kiss before sending it alongside a personalised animation charting its move across the globe.

Using Google Earth and Street View technologies, the journeys can be tracked and shared across Google+ and all social media platforms, Burberry noted.

Burberry has long been focused on outperforming rivals through its technological capabilities, recently launching products featuring RFID in its Regent Street flagship and in February introduced ‘Runway Made to Order‘ which allowed shoppers to purchase and personalise looks as they debuted on the catwalk.

Christopher Bailey, Burberry‘s Chief Creative Officer, emphasised the importance of commanding the digital space, commenting: “We‘re constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, whether that‘s capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your trench coat on a rainy morning.

“Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world– by telling a story that makes the digital personal.”