eBay has announced a six month trial with Dressipi to trial a personalised recommendation service for fashion shoppers in the UK.
The trial will see Dressipi‘s unique Fashion Fingerprint â„¢ technology to be integrated with eBay‘s Fashion Gallery, giving eBay shoppers personalised access to clothes and accessories.
The technology uses sophisticated algorithms to select from millions of clothes available online to suit an individuals shape, size and brand preferences. It is already in use or on trial with a number of major clothing retailers.
Eben Sermon, Director of Relationship Marketing and Loyalty, eBay, said: “eBay is dedicated to delivering innovations that can inspire and personalise the eBay experience to allow shoppers to connect with the items they love in new and engaging ways. We are committed to making eBay a great place to shop and excited by this latest pilot.”
The integration of Dressipi to eBay‘s UK site will offer female shoppers two levels of recommendation, as they browse thousands of items from the high street brands in the eBay Fashion Gallery.
The fashion service says it will add a ‘like‘ and ‘dislike‘ option to individual items in the near future.