87 per cent of Britons believe their favourite retailers are failing to support good causes, according to a commissioned study by fundraising platform Give as you Live.
Food and Drink was the best performing sector yet the majority of respondents (59 per cent) recalled no charitable support when thinking of their favourite retailer.
The survey, of over 2,000, found that just over one in ten (15 per cent) of shoppers have noticed their retailer engaging in charitable activities.
Research revealed that the worst performing retail sectors were ‘cinema‘, ‘electronics and gadgets‘, ‘books, games and DVDs‘, ‘DIY‘, ‘holidays‘ and ‘sport and leisure‘ where over 90 per cent of respondents recalled no charitable support when thinking of their favourite retailers.
Earlier in the study, Give as you Live found that nearly half (49 per cent) of Britons would spend more money with a retailer, if they donated to a charity.
Polly Gowers OBE, CEO and Founder of Give as you Live, commented “During a difficult economic period, everyone – including retailers – should be seen to be doing their bit to give back to society. Charities and good causes have been some of the worst hit by the squeeze and, as spending increases, it‘s time to direct cash their way.”
ASOS and Argos are among the latest retailers to sign up to the service which has helped raise over £4m for UK charities.