// Lidl has launched its Christmas advert to encourage charity donations to its toy bank initiative
// Lidl is welcoming donations of all kinds and sizes, from small stocking fillers to sought-after items
Lidl has released its Christmas advert as part of a charitable campaign asking families to donate gifts to its toy bank initiative.
The one-minute advert follows the story of the Lidl Bear on his journey from humble beginnings to widespread fame.
The toy bear first makes his appearance when a father accidentally shrinks his Lidl jumper in the wash, and gives it to his daughter to put on her teddy bear.
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The German discounter won’t be selling Lidl Bears this Christmas, the toy is a mascot for its new charitable initiative which encourages shoppers to donate new or unwrapped gifts for less fortunate children in their local community.
Lidl said it is welcoming donations of all kinds and sizes, from small stocking fillers to sought-after items such as toys, games, books, puzzles and arts and crafts.
“Instead of selling Lidl Bear, we’re asking everyone who can to spare a bear, and other toys, to give to those in need this Christmas,” Lidl GB chief commercial officer, Peter de Roos said.
“From Kevin to Percy and everything in between, all toys will be welcomed with open arms – because there’s room for everyone at the table this Christmas.”
