DIY firm B&Q has appointed Amanda Walker in the newly created role of Director of Brand Communications.
Walker, who begun the role on 13 January and will be responsible for advertising and digital, has covered various FMCG and Financial Services brands. Her most recent job was Marketing Director for Churchill Insurance at Direct Line Group.
Chris Moss, Customer and Marketing Director, said: “We are strengthening our team and have appointed agencies to help us uncover these stories, package them and engage with our customers and stakeholders in increasingly creative and innovative ways. I am delighted to welcome Amanda to the team.”
B&Q have also signed up WCRS as a new marketing agency. Chief Executive Matt Edwards, who led the original WCRS pitch, said: “There could be no better way to start 2014 than with a new, ambitious client asking for stand-out creative work.”