The traditional family trip to Ikea is being replaced by the convenience of a delivery, straight to the customer’s door.
Where once IKEA.com was mostly for browsing and checking store stock levels, now the Swedish furniture giant is expanding its online sales service by offering home deliveries to all countries where it has stores.
“We are increasing speed in transforming Ikea into a true multichannel retailer and are rolling out e-commerce in all markets in the next few years,” said the group’s CEO executive Peter Agnefjall in a statement yesterday.
The company has also announced that it is to transfer several companies, including ones that handle logistics and wooden furniture, to its holding company. According to Ikea, the change will not involve redundancies but will allow it to focus more on in-store and ecommerce sales.
In other news, Ikea has pledged to spend €1bn on renewable energy and other means in order to address increasing climate change.
The retailer has vowed to spend €500m on wind power and around €100m on solar energy by 2020.