The Telegraph Media Group has announced a new wine partnership with Waitrose.
‘Telegraph Wine from Waitrose’ will enhance the current Telegraph Wine offer, with an extended range including exclusive curated wine cases in association with Telegraph wine correspondents, exclusive Waitrose wines, spirits and the ability to Click and Collect from a Waitrose branch.
Telegraph readers will be able to access a bespoke and exclusive range, a monthly or quarterly wine plan and exclusive promotions and special offers. Telegraph editors will also provide selections, tasting notes and specially curated mixed cases.
The new collaboration with the upmarket grocer will include improvements to the selection of wines, the delivery and collection service plus loyalty benefits for wine plan holders.
Robert McCarthy, Waitrose’s Head of Online Trading, Waitrose, said: “We are very pleased to be embarking on this new partnership and know that our excellent range of wines will be a natural fit for The Telegraph’s discerning audience. We are very proud of the extensive range of wine we offer and the knowledge of our experts, and we are looking forward to sharing that with all those using Telegraph Wine from Waitrose.”