In an intensifying retail race, Dixons Carphone is trialling Currys PC World collection points in 22 Carphone Warehouse stores around London, Hertfordshire and Canterbury, just days after catalogue retailer Argos announced a same day delivery option.
As of today, Londoners will be able to pick up their electric goods from selected stores of the mobile phone shop, taking advantage of the Dixons Carphone merger that happened last year.
According to The Evening Standard, customers who order online by 9pm will be able to pick up their goods from 5pm the next working day.
The retailer has focused on commuter hubs where time-poor shoppers who aren’t generally in the vicinity of a PC World store, generally in large retail-parks, can access the service easily.
If the pilot is successful, it could be implemented in the 410 stores out of Carphone’s 700, that aren’t near a Currys.
“Londoners are time poor and have the propensity to shop online on their commute,” UK MD of Carphone Warehouse Jeremy Fennell told the Standard.
“This gives them local, convenient access to our products if they can’t get out of town and need to take small electrical items home on the bus.”
Fulfilment of online orders is quickly becoming a way of benchmarking omni-channel retailers against each other.