Following on from ramped-up expansion last year, Amazon is planning to hire thousands of additional employees to focus on its grocery delivery services Pantry and Fresh. 

The new positions, 2,500 of which will be in the UK, will enable the e-commerce giant to develop its European fulfilment network and focus on EU-based research to improve its overall operations. 

Last year Amazon created 10,000 new jobs across Europe, the biggest growth in its history, which took its total headcount to over 40,000. 

Since 2010 the retail behemoth has invested more than £11.4bn in its European infrastructure and operations. 

“We are seeing stronger demand than ever from our customers all across Europe, and we see lots more opportunity across Amazon‘s businesses to invent and invest for the future,” said Xavier Garambois, Vice President of Amazon EU Retail .

“We created over 10,000 new jobs in 2015 and plan to create several thousand more in 2016 at all education, experience and skill levels, from speech and linguistic scientists to digital media experts to fulfilment centre and customer service associates.”

Amazon recently invested in a new UK head office in London as well as a data centre for its web services to build upon existing sites in Frankfurt and Dublin.