Surprising the world with its own clothing line in February, Amazon could be on its way to dominating the UK clothing industry at a faster pace than people realise.
In a recent customer survey UBS, the investment bank, found that 35% of respondents had bought clothing from Amazon in the last 6 months, second only to the number who had shopped at M&S and well ahead of third place, Primark. For under 35s, on the other hand, Amazon was by far the most frequented clothing retailer.
UBS went so far as to proclaim a “new order” in British retail, dominated by the ecommerce giant.
The majority of clothing sales on Amazon come from the number of third-party products sold on the marketing platform. This is unlikely to shift in a big way in the near future, despite Amazon revealing its own fashion line in February this year.
The survey also ranked Amazon as number five for retailers associated with cheapness, while M&S came in dead last and Primark was seen as the best.
Despite this growth in its share of the fashion retail industry, Amazon announced last week that it would be closing its fashion subsidiary, MyHabit.
Speaking to WWD at the time, an Amazon spokesperson assured that fashion “is one of Amazon’s fastest-growing categories.”
“Our customers can now shop from Amazon Fashion’s incredible assortment of brands across clothing, shoes and accessories — backed by award-winning service, free shipping and returns, and exclusive benefits for Prime members.”