A poll posted by Retail Gazette's Twitter account resulted in 60% of readers responding they would for the UK to remain in the EU in today's historic referendum.
Meanwhile, 29% of readers said they would vote for the UK to leave, while 11% said they were undecided on the matter.
The poll was tweeted the same day over 1200 business leaders — with 51 FTSE 100 companies represented — from across the finance and business spectrum co-signed an open letter declaring their support for the Remain campaign.
Signatories of the open letter, which was published in The Times, include retail heavyweights such as Marks & Spencer CEO Marc Bolland, Asda boss Andy Clarke, Carphone Warehouse founder Sir Charles Dunstone, Ann Summers CEO Jacqueline Gold, Burberry leader Christopher Bailey, and Asos chair Brian McBride.
Other business leaders who signed the letter derive from banking, mining, motoring, manufacturing and media industries plus around 900 small and medium-sized businesses.
Notable omissions from the list of signatories include retail giants Tesco, Sainsburys and Morrisons.
Tesco boss Dave Lewis has reportedly said a Brexit would not disadvantage the grocer giant, while prominent retail entrepreneur Theo Paphitis went further this week and revealed his support for the Leave campaign.
Nonetheless, Remain campaigners have said the show of support in yesterday's open letter was “unprecedented”.
Millions of Britons have been casting their votes around the country today, with polling stations closing at 10pm.
The results of the historic referendum will be known later in the week.
EU referendum poll:— Britain Elects (@britainelects) June 23, 2016
(via Populus, online / 21 - 22 Jun)