Tesco has reportedly confirmed a shop-in-shop deal with Holland & Barrett as the nation’s biggest supermarket retailer aims to better utilise its larger stores.
The first Holland & Barrett shop-in-shop was launched at Tesco’s Dudley Extra supermarket yesterday.
Taking up 1300 sq ft, according to Retail Week the grocer also plans to open similar-sized shop-in-shops over summer at its Gatwick, Newcastle, Coventry Arena, Watford and Bar Hill in Cambridge stores.
The news comes just months after Tesco got rid of its NutriCentre business.
The Holland & Barrett shop-in-shops, will provide around 3000 stock items across its health, food, beauty and sports ranges.
Last year, the Big 4 retailer struck up a similar partnership with Sir Philip Green’s retail empire Arcadia Group, which has led to Dorothy Perkins, Burton and Evans shop-in-shops in some of Tesco’s stores.
Tesco is not the first supermarket retailer to trial a shop-in-shop concept. Asda is already trialing a partnership with French sports brand Decathalon, while Sainsbury’s impending takeover of Home Retail Group for £1.4bn will likely lead to Argos shop-in-shops in hundreds of its larger stores.