John Lewis has announced plans to dedicate areas of its stores to locally made items.
Dubbed “Locally Made” the project will start in Leeds on October 20. The project will see 120 products from 11 local suppliers stocked in store, all made within a 30-mile distance from the city.
It has partnered with The Great British Exchange, a company which sources products from new designers, independent businesses, British based factories and established fashion makers.
The department store intends to extend this project across the country over the coming months, with plans to bring the project to Edinburgh, Cardiff, Glasgow, Oxford and Westfield London.
“We know that our customers are interested in the provenance of products and as a British retailer, we‘re proud to support British design and quality by sourcing locally,” head of buying for home accessories and gifts at John Lewis Anna Rigby said.
“The campaign will help us strengthen our existing local supplier base and champion more British designers and manufacturers.”