Amazon has just announced that its AmazonFresh grocery delivery service has expanded to another 190 Greater London postcodes, more than doubling footprint since it first launched in June.
The expansion means Amazon Prime members across south and south west London can now order their grocery from a range well-known brands as well as shops based in Soho, Marylebone and Notting Hill.
The introduction of AmazonFresh has also provided a boost to many smaller shops and food producers to sell their products on Amazon alongside the bigger brands.
AmazonFresh customers benefit from one-hour delivery slots between 7am to 11pm, seven days a week, and since its introduction it provoked some of the Big 4 retailers to begin offering same-day delivery services.
“We’ve been delighted with the positive response we’ve had from customers across London with our convenient delivery options, vast selection and low prices regularly cited as reasons for using AmazonFresh,” AmazonFresh vice president Ajay Kavan said.
“We are excited about bringing the service to even more Prime members in more parts of London and look forward to hearing their feedback as we continue to further improve AmazonFresh as we rollout to new areas.”
The news comes just one day after the online retail behemoth launched Amazon Restaurant, a service taking on the likes of Deliveroo and UberEATS where meals from a range of London restaurants and eateries are delivered to Prime members’ doors.
In addition, last month Amazon introduced its Dash button in the UK – a device that allows you to order grocery items without needing to visit the website.