Saturday, September 18, 2021

Dixons Carphone brushes off Brexit fears

Dixons Carphone have reported strong sales and good footfall as they shook off Brexit fears.

The electrics and mobile phone retailer, which owns Currys PC World, said the EU referendum had not deterred consumers.

It reported a four per cent rise in like-for-like sales in the quarter leading to July 30 in its UK Stores.

“We continue to see no detectable impact of the Brexit vote on consumer behaviour in the UK,” chief executive Seb James said.

This follows a torrent of unexpected results in consumer spending and confidence in the summer months after the referendum, with high street sales figure up 1.4 per cent from June.

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However, many remain sceptical, notably John Lewis managing director Andy Street who said yesterday that he thought consumer confidence hadn‘t returned to pre-Brexit levels.

Dixon’s strong results have been attributed to high sales of TVs ahead of the Euro 2016 football championship, smart fitness devices and increased demand for gaming PCs.

Pokemon Go has also had a positive effect on sales as consumer‘s flock to buy portable chargers, seeing sales almost double.

This first quarter also saw the newly-merged conglomerate boost its next-day delivery and click-and-collect services.

Overseas sales were also strong, and the company is in talks to expand throughout the US in the next few years. 

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