Thursday, January 27, 2022

Sainsbury’s undeterred by Mary Berry’s GBBO departure as it revamps bakery range

Sainsbury‘s have launched a massive overhaul of its bakery range in an attempt to cash in on the Great British Bake Off.

It seems that despite a torrent of headlines speculating over the future of the popular program, supermarkets still see it as a money maker.

Sainsbury’s will review its bakery range and introduce 20 new lines and a further 40 improved products. These include fondant fancies, macaroons and madeleines.

Taking direct inspiration of GBBO, the range will include loaf cakes which have featured heavily in this season’s recipes. 

RELATED: Will GBBO’s move to Channel 4 make the “bake off effect” even stronger?

Customers can also purchase either a slice or a whole cake, with flavours ranging from lemon drizzle to chocolate fudge.

“To reflect food trends and global influences on our sweet tooth we are taking influence from across the channel with the rollout of macaroons – a trend that has grown in popularity in recent years,” a spokeswoman from Sainsbury‘s said.

It was announced today that the program’s longstanding judge Mary Berry will not transfer to Channel 4 alongside judge Paul Hollywood.

RELATED: Morrisons appoints Bake Officer in preparation for the Great British Bake Off

Following the news that Channel 4 had bought the bakery cash cow from the BBC, the two main hosts Sue Perkins and Mel Giedroyc also announced their departure.

The BBC has said they have a rival in the works to challenge GBBO but many speculate the departure of key figures would damage the prominence of the program.

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