Yoox is set to relaunch with a redesigned website and app.
Set to go live on September 16, the online retailer of men’s and women’s multibrand clothing and accessories is hoping to make its website and app more user-friendly.
Features include increased customisation options for the homepage, more personalisation in the form of geolocation, and user buying history.
RELATED: Yoox Net-a-Porter confident about growth in five-year strategy
There is also a real-time browsing behaviour feature that will inform the make-up of the homepage, creating galleries of items based on the individual user‘s history.
With a consumer market that spans much of Europe, Yoox‘s new website will also feature galleries based on local weather forecasts, plus more editorial content and style advice.
Yoox is part of the Yoox Net-a-Porter group, a fashion firm that was formed after a merger with Net-a-Porter last year.
In July, the company recorded a sharp increase in its half-year profits and sales.
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