Zalando eyes standalone own-label fashion business

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Online retailer Zalando is planning an own-label division as a standalone business as it attempts to tap untapped markets and challenge rivals.

The news comes as investors reportedly expressed concern over Amazon’s growth into fashion.

The German-based etailer’s own-labels chief Jan Wilmking predicted the own-label business would grow between 20 and 25 per cent every year – a similar rate to the rest of Zalando.

RELATED: Zalando sales soar in strong half-yearly report

“We see great potential,” Wilmking told Reuters.

“We want to strengthen the brands outside of Zalando.”

Zalando currently operates in 15 European markets– including the UK – with more than 1500 brands in its portfolio, including own-label.

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