Ted Baker posts boost in sales amid struggling fashion sector


Ted Baker has achieved a half year profit rise of more than 20 per cent amid sales decline across the fashion sector.

The retailer today posted a 20.5 per cent boost in pre-tax profits to £21.5 million for the six months to August 13.

Its overall sales continued the trend and rocketed by 13.6 per cent, or 9.6 per cent when currency movements are considered.

Online sales helped drive the massive boost in trade for the retailer as they rose 29.7 per cent.

RELATED: Online and global expansion boost Ted Baker profits 20%

This comes amid troubled times for the fashion industry, as the BRC‘s new figures reveal a steady decline in sales across the sector and the slowest year of growth on record as a whole.

“Ongoing external factors impacting trading across our established markets have meant that conditions remain challenging,” Ted Baker founder Ray Kelvin said. 

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