Footwear retailer Footasylum has welcomed Danielle Davies as its new chief financial officer.

Davies will oversee the retailer‘s financial tactics during its 2017 expansion plans, seeing 10 new retail outlets open their doors, adding to the 21 new stores over the past two years.

Davies will depart from a five-year stint at Pets at Home where she was financial manager. 

Prior to that, she held a role as Matalan‘s financial controller for three years, after a four year career at Co-op as head of finance.

In the 12 months to February 28 Footasylum posted a 40 per cent rise in sales to £110 million, with gross profits rising by 36.6 per cent to £48.5 million.

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