Reports have emerged that Next has recruited Kash Mahmood as its new digital director.
Mahmood, who is the former director of digital innovation at Boots, joined the fashion retailer a few weeks ago and his responsibilities include leading Next‘s digital operations.
Mahmood spent five years at Boots in various digital-centric roles, starting off as head of IT strategy before moving up to become the director of digital and healthcare for parent company Walgreens Boots Alliance in 2013.
His last role with the company as leading its digital innovation, and it was here that he launched and ran Boots‘ digital innovation laboratory BetaLab.
Prior to Boots, Mahmood had stints at Booz & Co, Accenture and Cap Gemini Ernst & Young.
Next is yet to provide a statement on Mahmood’s appointment.