Tesco has confirmed it will expand its same-day click-and-collect spots to allow customers to pick up ordered items at an earlier time.
The Big 4 grocer’s existing offer allows customers to shop online by 1pm for collection after 4pm, and the expansion will see customers being able pick up their groceries from 12noon onwards when they order before 9am.
The service will available in over 300 Tesco stores across the UK.
The news comes as the country’s biggest retailer recorded a 20 per cent increase in the number of customers using click-and-collect over the past year.
Of those, Tesco said 10 per cent of orders were placed and picked up on the same day.
Tesco is also offering same-day home delivery to customers in London and the south-east, where orders made before 1pm can be delivered from 6pm.
“More customers than ever are choosing to use our grocery click-and-collect service which is [why] we’ve decided to introduce a new same-day collection slot,” online managing director Adrian Letts said.
“We offer a range of ways to shop with Tesco and click-and-collect means customers can choose to pick up their shopping at a time and location that suits them, without having to hit the aisles themselves.”
Last month, Tesco chief executive Dave Lewis revealed plans to rapidly expand the grocer’s click-and-collect spots following its surprise acquisition of Booker.
Mentioned in a conference call with City analysts shortly after the announcement of merger, Lewis said the £3.9 billion takeover deal means they could double the number of click-and-collect locations for online purchases to almost 8000.
Lewis also said that the click-and-collect offensive formed a key part of the takeover strategy.
Tesco currently has 3500 stores, while Booker supplies 120,000 retail outlets and operates 4000 Premier, Londis and Budgens convenience stores.