A sharp in increase in sales has given Spreadshirt the confidence that it would break the €100 million (£84.9 million) sales mark this year after an expansion into the US market.
The ecommerce retailer raked in €93 million (£77 million) in sales in 2016, an increase of nine per cent, driven by a 22 per cent uptick of purchases via smartphones.
Spreadshirt found that almost 50 per cent of its visitors use mobile devices, boosted by a 40 per cent growth in global orders via smartphone, while in the UK and Europe this was up 73 per cent.
While smartphone transactions surged, Spreadshirt records a 14 per cent decline of orders via tablets.
“In 2016, our focus was clearly on mobile optimisation and the removal of technical difficulties in order to be able to further develop the platform,” Spreadshirt chief executive Philip Rooke said in a statement.
“We no longer have a mobile-first strategy – mobile IS the strategy.
“Organisationally, we have repositioned ourselves with the three business areas of personalisation, marketplaces and merchandising. The figures for the past financial year confirm this course.
“In 2017, we will break the revenue limit of €100 million by attacking the US market and expanding the areas of merchandising and marketplaces.”
Spreadshirt lets users to create designs on fashion merchandise that can then be put up for sale on its own ecommerce marketplace or on external sites like Amazon and eBay.
Based in Leipzig, Germany, it operates in 18 markets globally – including the UK – with about 70,000 sellers placing ideas up for sale on up to 150 different products.
Last year, it sent over four million products from around two million orders to more than 150 countries.
The busiest day was December 12, when around 18,000 orders of more than 30,000 products were made.