Dixons Carphone and Tesco pen partnership deal

4763
Dixons Carphone

Tesco and Dixons Carphone have announced plans to roll out concession trials in some of the grocer‘s largest stores.

Technology retailer Currys PC World, owned by parent company Dixons Carphone, is set to launch two new shop-in-shop outlets in Tesco Extra stores in Milton Keynes and Northampton.

Tesco said the new partnership seeks to offer customers the “best possible range of services” and looks to be in direct response to its key rival Sainsbury‘s inclusion of Argos stores across its estate.

READ MORE:  Sainsbury‘s could make bid for key Tesco supplier

“We’re always looking at ways to offer our customers the best possible range of services in our stores,” Tesco UK chief executive Matt Davies said.

“We think this is a winning combination for customers and look forward to opening the first outlet in our Milton Keynes store in July.”

Dixons Carphone’s UK and Ireland chief executive Katie Bickerstaffe said: “Customers tell us they want to pick up the latest electrical products conveniently and at competitive prices, with expert advice and from someone they trust to keep them working seamlessly.

“This trial gives them all of this during a weekly grocery shop, which we hope they will enjoy.”

Click here to sign up to Retail Gazette‘s free daily email newsletter