Amazon Fashion has partnered with streetwear brand Nicopanda to launch a “see now, buy now” collection, as the online giant pushes further into the fashion sector.
Nicopanda will make a debut appearance at London Fashion Week (LFW) on September 16, and will showcase its six-piece unisex range in Amazon’s photography studio in Hoxton, London.
The range will be available to buy on five of Amazon’s European fashion sites immediately after the reveal show.
Prime Customers can shop Nicopanda’s range, including a bomber jacket, long-sleeve t-shirt and clutch bag, one hour after the show for £6.99 or two hours after for free.
“I am excited to have joined forces with Amazon Fashion as it is synonymous with fast delivery and great selection, a perfect choice for this exclusive capsule collection,” Nicopanda’s creative director and former senior Diesel and Uniqlo employee Nicola Formichetti said.
He added that the collection is “true to Nicopanda’s DNA, unisex with an international street-culture aesthetic. Each piece includes signature Nicopanda graphic motifs and a bold colour palette”.
Amazon Fashion Europe vice president Susan Saideman said: “Nicopanda’s designs immediately turn heads, so we can see why it is a firm favourite with the likes of Rihanna and Lady Gaga.
“We’re excited to bring such an exciting brand to our customers for the first time this September.”