Amazon has penned a deal with northern heritage supermarket Booths which will see its items available for purchase on AmazonFresh.
This will represent the first time in Booths‘ 170-year history that its goods – ranging from ready meals, cheeses and deli products – will be readily available online to customers outside of north-west of England where it trades from 28 stores.
“Booths has always been a Northern secret, but now our range of exceptional products will be available every day to a wide range of shoppers,” chief executive Edwin Booth said.
“This is good news for everyone. It‘s a win for Booths, as we have wider reach for our products and it‘s a win for the customer who can now have a taste of Booths country delivered to their doorstep.”
AmazonFresh‘s international vice president Ajay Kavan added: We know customers love high quality ready meals, delicatessen and produce, and with Booths‘ rich history and well-deserved reputation for providing the very best food, we think people across London and the South East will love what Booths has to offer.”
Booths is often regarded as “the Waitrose of the North”.