“Northern secret” Booths now available on AmazonFresh

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AmazonFresh

Amazon has penned a deal with northern heritage supermarket Booths which will see its items available for purchase on AmazonFresh.

This will represent the first time in Booths‘ 170-year history that its goods – ranging from ready meals, cheeses and deli products – will be readily available online to customers outside of north-west of England where it trades from 28 stores.

“Booths has always been a Northern secret, but now our range of exceptional products will be available every day to a wide range of shoppers,” chief executive Edwin Booth said.

“This is good news for everyone. It‘s a win for Booths, as we have wider reach for our products and it‘s a win for the customer who can now have a taste of Booths country delivered to their doorstep.”

AmazonFresh‘s international vice president Ajay Kavan added: We know customers love high quality ready meals, delicatessen and produce, and with Booths‘ rich history and well-deserved reputation for providing the very best food, we think people across London and the South East will love what Booths has to offer.”

Booths is often regarded as “the Waitrose of the North”.

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