Bargain Booze owner Conviviality’s MD departs amid leadership reshuffle


Bargain Booze owner Conviviality has announced a raft of leadership changes effective from today as it completes the integration of the recently-acquired Bibendum.

The group’s managing director Mark Aylwin is set to step down on January 31, after “fulfilling his objective” of assimilating Bibendum and Matthew Clark into Conviviality.

“We are very grateful for Mark Aylwin’s contribution to the business over the past two years, delivering strong growth during a period of major change,” chief executive Diane Hunter said.

“He leaves with the Board’s sincere thanks and best wishes.”

Elsewhere, Steve Jebson will act as the group’s new group buying and insights director, while James Lousada will take on the role of commercial director, leading Bibendum and Matthew Clark’s marketing teams.

Bibendum’s former managing director Mark Riley will now act as operations director.

“I am delighted to announce this revised operational change to Conviviality which does not only mirror our operating model but also enable us to lower the centre of gravity of the organisation, bringing decision making closer to the customer,” Hunter said.

“As the market continues to be full of opportunities and challenges, we now have the best platform from which to gain benefit.”

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