Missguided has launched a new range of store mannequins which include “natural stretch marks” and mixed ethnicities in efforts to represent real women.
As part of its #makeyourmark campaign, the mannequins will be featured in both of its stores in Westfield Stratford City and Bluewater Shopping Centre in Kent.
The mannequins of different ethnicities – which also include skin conditions and vitiligo – aims to promote the fashion retailer’s message to “celebrate your flaws” and “f*ck being perfect”, have garnered a great deal of support on social media.
https://twitter.com/DanayiM/status/966328926908928001
Bravo! Fashion brand @Missguided has focused its brand campaigns on encouraging positive body image attitudes and representing diverse ethnic backgrounds. https://t.co/ZsMsq3YmPc
— Laila Shhada (@LailaShh) February 22, 2018
https://twitter.com/thebash_uk/status/966735841040240641
However, not everyone has commended the retailer, with some claiming the mannequins don’t go far enough to promote body positivity, all still portraying a single body shape.
Click here to sign up to Retail Gazette‘s free daily email newsletter
6 Comments. Leave new
Hey
Good to know that fromMissguided launches body positive mannequin. with stretch marks. Let’s see what next!
This is good fromMissguided launches body positive mannequin.
It is called being racist in a very good way. I am really feeling great about this.
Photo mannequins is must require for e-commerce business owners. and your article is too informative and useful for the business owner.
Nice mannequin and it’s looking, real women.
Missguided has taken a brilliant step to represent our amazing diversity. Thanks for sharing such remarkable story.