Missguided launches body positive mannequins with stretch marks


Missguided has launched a new range of store mannequins which include “natural stretch marks” and mixed ethnicities in efforts to represent real women.

As part of its #makeyourmark campaign, the mannequins will be featured in both of its stores in Westfield Stratford City and Bluewater Shopping Centre in Kent.

The mannequins of different ethnicities – which also include skin conditions and vitiligo – aims to promote the fashion retailer’s message to “celebrate your flaws” and “f*ck being perfect”, have garnered a great deal of support on social media.


However, not everyone has commended the retailer, with some claiming the mannequins don’t go far enough to promote body positivity, all still portraying a single body shape.

Click here to sign up to Retail Gazette‘s free daily email newsletter



Please enter your comment!
Please enter your name here