Missguided has launched a new range of store mannequins which include “natural stretch marks” and mixed ethnicities in efforts to represent real women.
As part of its #makeyourmark campaign, the mannequins will be featured in both of its stores in Westfield Stratford City and Bluewater Shopping Centre in Kent.
The mannequins of different ethnicities – which also include skin conditions and vitiligo – aims to promote the fashion retailer’s message to “celebrate your flaws” and “f*ck being perfect”, have garnered a great deal of support on social media.
https://twitter.com/DanayiM/status/966328926908928001
Bravo! Fashion brand @Missguided has focused its brand campaigns on encouraging positive body image attitudes and representing diverse ethnic backgrounds. https://t.co/ZsMsq3YmPc
— Laila Shhada (@LailaShh) February 22, 2018
Absolutely loving the mannequins being used in @Missguided #makeyourmark campaign. Such a beautifully brilliant step in the right direction. 👏🏽💕
— Ashley Bash (@thebashstyle) February 22, 2018
However, not everyone has commended the retailer, with some claiming the mannequins don’t go far enough to promote body positivity, all still portraying a single body shape.
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Good to know that fromMissguided launches body positive mannequin. with stretch marks. Let’s see what next!
This is good fromMissguided launches body positive mannequin.
It is called being racist in a very good way. I am really feeling great about this.
Photo mannequins is must require for e-commerce business owners. and your article is too informative and useful for the business owner.
Nice mannequin and it’s looking, real women.
Missguided has taken a brilliant step to represent our amazing diversity. Thanks for sharing such remarkable story.