LDO boasts 18th quarter of growth thanks to Easter boost


London Designer Outlet (LDO) enjoyed its 18th consecutive quarter of sales growth, boosted by strong trading over the Easter bank holiday weekend.

Total revenues over the four-day weekend jumped 16.2 per cent year-on-year, with the poor weather driving a 59 per cent rise in outdoor clothing sales.

Like-for-like revenues also rose 14 per cent compared to a year earlier, excluding brands added in the last 12 months.

Tourism spend continued to be a driving force for the Wembley-based centre, seeing a 32 per cent rise in tax-free sales in the year to March. 18 per cent of these were from China, Hong Kong and Taiwan.

“We have grown our sales every quarter since opening,” LDO’s centre manager Sue Shepherd said.

“Footfall is now seven million per year, of which 51 per cent is ABC1 and 84 per cent is under 50 years old. Our average guest age is 32.

“For the growing residential and business community in Wembley Park, where some 6000 new homes will be built by 2022, visitors from our affluent catchment, and many overseas tourists, people are finding LDO is London’s outlet of choice with aspirational and desirable brands at affordable prices with consistently good service.”

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