Bumper year for The Fragrance Shop

The Fragrance Shop

The Fragrance Shop has enjoyed another bumper year of trading, with like-for-like sales increasing by six per cent.

In total, sales increased by 14 per cent on continuing trading activities with trade boosted by NPD and blockbuster launches from brands such as Chanel, Jean Paul Gaultier and Emporio Armani.

Luxury also continues to boost sales with increased distribution on Tom Ford and Dior among fragrances driving sales.

The Manchester-based retailer, which operates 214 stores nationwide, said total consolidated net sales rose to £121 million, underpinned by a strong like-for-like performance of six per cent.

An ongoing expansion in its store portfolio spurred further growth, with the retailer opening 33 new stores in the last trading year.

In addition, the retailer’s online operation continues to increase in popularity with year-on-year ecommerce sales rising 27 per cent.

Finally, EBITDA prior to exceptional items rose by 9.2 per cent to £16.5 million.

The Fragrance Shop chief executive Sanjay Vadera hailed it as “another outstanding year” in the face of a challenging economic climate.

“The customer is at the heart of everything we do and we are always evolving our customer strategy to ensure we continue to delight and exceed their expectations in the retail landscape,” he said.

Customer initiatives have also proved extremely popular, including the company’s scentaddict subscription service where customers can try new scents without splashing the cash and claim their £12 subscription fee back on a largest size purchase.

In addition, The Fragrance Shop recently increased their database sign ups to over four million customers.

The Fragrance Shop was founded in 1995 and now employs just under 1400 people.

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