Debenhams unveils new local food company scheme

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Debenhams food

Debenhams has launched a new initiative that offers concession space within their shops for independent local food companies.

The scheme is being trialed as a pilot in the department store retailer’s central Manchester, Trafford and Oxford Street stores.

It comes after Debenhams said it recorded an 11 per cent uptick in food sales since it added food concessions like Franco Manca, Creams and The Real Greek.

“Debenhams food offering serves millions of customers that visit our 175-plus UK and ROI department stores each year,” head of external food Sam Shutt said.

“Our customers know that when they walk through the doors they will find a variety of food options and we want to support local businesses that bring something new to our dining experiences – from locally produced gin to cupcakes.”

Recent food and drink pop-ups have included contemporary style gin makers Manchester Gin, cupcake maker Alex’s Bakery and champagne ad wine specialist Frizzenti.

Other companies taking space at the store include ice cream roll maker Zizo’s Gelato, bubble waffle producer Waffle Island and premium limoncello company Pococello.

Debenhams’ food division operates 65 concessions and 151-owned and operated restaurants.

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