Ted Baker partners with the Beano

Ted Baker has launched a new children’s clothing line in partnership with the Beano, featuring iconic characters from historic British comic.

Its new “Beano Baker” range will be exclusively available at Debenhams, and it will include t-shirts, shirts, hoodies and loungewear in colours and designs inspired by the original Beano Fan Club.

“Ted Baker and Debenhams are the perfect retail partners for Beano to collaborate and launch a kidswear collection with,” Beano UK licensing director Angeles Blanco said.

“Both Beano and Ted Baker are brands recognised to being full of fun, with a high level of mischief! In our 80th year, it’s an ideal time for both brands to join together and shine through a blamtastic kids collection available through Debenhams.”

Ted Baker’s global digital commerce director Craig Smith added: “We’re excited about the new partnership, as Beano is an iconic series and one that we’re personally very fond of.

“To us, Dennis and Gnasher are childhood favourites that resonate with any generation and we’re looking forward to sharing the new range with our consumers.”

Click here to sign up to Retail Gazette‘s free daily email newsletter


Please enter your comment!
Please enter your name here