Waitrose media arm sparks backlash over “killing vegans” comments


Waitrose has sparked a public backlash after a key figure in its media arm accused vegans of “hypocrisy” and joked of writing articles on how to kill them “one by one”.

William Sitwell, the editor of the retailer’s Waitrose Food magazine, has now announced his departure from the publication after coming under fire for the comments.

The comments in question were sent to journalist Selene Nelson after she pitched a new regular section in the magazine focusing on vegan cooking.

In response Sitwell said: “Hi Selene. Thanks for this. How about a series on killing vegans, one by one. Ways to trap them? How to interrogate them properly? Expose their hypocrisy? Force-feed them meat? Make them eat steak and drink red wine?”

Nelson subsequently published the response, telling BuzzFeed News she had “never seen anything like it,” adding that she had “never had a response like that to any of my articles or pitches.”

Waitrose, which launched a new vegan range earlier this month, was soon hit by a social media backlash condemning Sitwell’s comments.

Waitrose Food Magazine has since stated that it believed Sitwell’s resignation was the “right and proper move”.

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  1. The hate-vegan lobby is very vociferous – whenever there is a piece on faux meat, veganism, environment and meat eating, even the Vegan Bake Off sent this lot into apoplectic rage! Perhaps it is a deep seated unease or guilt. Who knows.

    After each article on this issue (if comments are allowed) the vitriol and ignorance from the omnivore is staggering. It is often said we vegans are not only self righteous, sanctimonious, but hypocrites too. That we cause more animal deaths and that more land would need to be cultivated. We’re even told that we don’t care about the animals but do it out of spite because we ‘hate people’.

    All very tedious and ill informed but I take heart, for James Boswell – a much respected man in his day who championed the slave trade – described the opposition to it as ‘the rantings of a handful of moralistic bigots’. I liken the vegan argument in the same light. If we are seen as ‘ranting moralists’, so be it.

    I know that one day breeding, fattening and slaughtering 60 Billion farmed animals world wide each year will be seen for what it is. Cruel to treat other sentient beings like this and environmentally totally unsound.’


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