Instagram adds “shopping collection” area and shoppable videos

626

Instagram is set to further develop the shopping capabilities on its platform by adding the ability purchase items featured in videos on users’ feeds.

The social media giant will add three new updates aimed at expanding its ecommerce capabilities, following numerous moves throughout the year to reposition itself as a shopping platform.

As part of the upcoming update, users will be able to shop items in videos on their feed, shop business profiles more seamlessly, and save items they want to buy to a “shopping collection” in their saved posts.

Its new shopping collection area will arrange all the items saved while browsing into a layout resembling an online store, allowing users to purchase items from a personal collection whenever they want.

In a similar vein, business profiles will be redesigned to categorise all the shoppable posts into one single area, again resembling an online store.

This follows news in September that the Facebook-owned app would add a shopping tab to its Explore page, after introducing shoppable adverts for the first time in March.

Prior to that, it was revealed that Instagram was working on a standalone shopping platform, aiming to capitalise on the 25 million business accounts it currently boasts.

Click here to sign up to Retail Gazette‘s free daily email newsletter