London Designer Outlet boasts 20th consecutive quarter of growth


London Designer Outlet (LDO) has reported its 20th consecutive quarter of growth while celebrating its fifth anniversary.

After launching in Wembley Park in October 2013, total revenues at the outlet centre have risen 97 per cent while annual footfall hit seven million, more than double the visitor numbers of the neighbouring Wembley Stadium and SSE Arena.

This included a 6.3 per cent boost in sales throughout October compared to 2017, which was attributed to an 18 per cent jump in footwear sales driven by strong performances in the centre’s Converse and Clarks stores, alongside an 11.3 per cent increase in revenues across its athleisure stores.

Around 20 per cent of LDO’s customers are international visitors, meaning its international tax-free sales numbers are 17 per cent ahead of the UK average.

“We have the largest and most densely populated catchment of any UK outlet centre,” LDO centre manager Sue Shepherd said.

“Our average guest age is just 32, the youngest of any UK outlet, showing how we meet the demands of next-generation shoppers and how we are well positioned to meet the needs of the thousands of new office workers and residents coming in to Wembley Park, London’s largest regeneration area.

“We are also delighted to welcome growing numbers of international and domestic tourists who take advantage of the keen prices and facilities such as tax-free refunds on site and shop-and-drop and, soon, our store-to-door delivery service, to enhance their shopping experiences.”

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