The Entertainer acquires Spanish toy retailer Poly

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The Entertainer Christmas

The Entertainer has stepped up its expansion in mainland Europe with the acquisition of Spanish toy retailer Poly.

The new acquisition will add to the toy retailer’s global footprint, which also aims to reclaim Poly’s five per cent Spanish market share.

As part of the acquisition, all 57 Poly stores will remain open and more than 350 jobs retained.

Poly was acquired through a competitive bid that was managed by an administrator.

It has stores in shopping centres and high streets across Spain.

“This year has understandably been incredibly turbulent for the Poly team as they faced so much uncertainty, and we look forward to welcoming them to The Entertainer family,” The Entertainer executive chairman Gary Grant said.

“The Poly brand will be retained but aligned with The Entertainer’s core values, which put our people and our customers at the very heart of our business.

“Our immediate focus is to work with our suppliers to ensure that all 57 stores are stocked for the remainder of the festive trading period.

“This will include the introduction of the full range of products from our sister company Addo, which will offer Spanish consumers excellent quality at affordable prices.”

Prior to acquiring Poly, The Entertainer operated more than 30 stores overseas in Europe, Middle East, Africa, and Asia.

The new acquisition means it will now have a store estate of around 300 in the UK and abroad.

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