Ikea picks Bromley for second city centre format store

Ikea has announced plans to open a new Planning Studio in Bromley, making it the second such store after the first opened in central London earlier this year.

The new south-east London store will forms part of the retailer’s ongoing city centre approach as it responds to the growth of city living and changes to the way people live and shop.

Scheduled to open next spring, the new Planning Studio will be located on the former Mothercare and Early Learning Centre site on Bromley High Street and will offer customers a personalised service dedicated to planning bedrooms and kitchens.

At 9687sq ft – a stark difference to Ikea’s usual big box format stores – it will provide customers with enough space to browse, plan and order their new bedroom or kitchen, alongside lots of inspiration for bedroom accessories, including chests of drawers, side tables and beds which customers will be able to purchase online.

“The opening of our new Planning Studio in Bromley will mark the next exciting step in our city centre approach as we bring Ikea to the heart of urban areas in London,” Ikea London city centre market leader Jane Bisset said.

“Following the successful launch of our first Planning Studio on Tottenham Court Road, we are committed to giving customers the choices they need and understand the role we can play in helping people plan bigger projects in the home.

“We are looking forward to opening our doors to the people of Bromley and providing the expert advice you’d expect from Ikea, alongside a great service package and delivery offer.”

In addition to the Planning Studios, and existing full-sized London stores in Wembley, Tottenham, Croydon and Lakeside, Ikea said it was currently exploring other locations in London for similar outlets.

It was also looking for opportunities to test and trial different formats in the city centre.

Meanwhile, Ikea will open a new full-size, fully sustainable store in Greenwich in early 2019.

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