Nike launches new $350 self-lacing shoe controlled by your phone

// Nike’s Adapt trainers will go on sale in February for $350 (£271)
// They will mold to the wearer’s feet using an inbuilt motor which can be controlled by an app

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Nike has launched its latest self-lacing trainers which mould themselves to the wearer’s feet and are controlled by a smartphone.

The sportswear giant’s latest Nike Adapt trainers, due to go on sale next month for $350 (£271), will use a custom motor and gear to sense the tension needed by the wearer’s foot and adjust itself accordingly.

Fit preferences can be stored via a smartphone app, which also records and stores data on the wearer.

This is the second iteration of a smart-self-lacing shoe, inspired by those seen in Back to the Future 2, after Nike released the HyperAdapt in 2016.

“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” Nike’s creative director of innovation Eric Avar said.

“During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience.”

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