Mamas & Papas teams up with John Lewis to expand range

817
John Lewis Mamas & Papas
// Mamas & Papas announces partnership with John Lewis Partnership
// New range will include Mamas & Papas’ top-selling travel items in John Lewis stores & online

Mamas & Papas has announced a partnership with the John Lewis to supply a curated range of products for its stores as well as its online platform.

The new range will include Mamas & Papas’ popular travel items, as well as pushchairs, and will be available at John Lewis’ Oxford Street, Bluewater, Stratford, Cardiff, Norwich, Liverpool and Glasgow stores.

“This partnership will open up our range to a wide online audience and loyal shop customers,” Mamas & Papas executive chairman Riccardo Cincotta said.

“In time we expect to broaden our offering into other categories such as furniture and clothing.”

John Lewis head of buying for childrenswear Caroline Bettis said: “From stylish pushchairs to changing bags and travel accessories, this is a great collection which will complement our other baby ranges.”

Mamas & Papas currently operates from 30 stores and has over 100 distributors in the UK and Ireland.

Click here to sign up to Retail Gazette‘s free daily email newsletter