// 43% shoppers prefer retailers with sustainable delivery options

// 2/5 of consumers are satisfied with retailers’ current sustainable options

// 54% of shoppers aim to reduce unnecessary emissions & be more sustainable

Almost half of UK shoppers are likely to shop with a retailer if it offers sustainable delivery options.

New research by click and collect firm Doddle found that 43 per cent of shoppers prefer retailers with sustainable delivery options.

Only 20 per cent of consumers are satisfied with retailers’ current sustainable options.

Meanwhile, 18-24-year-olds are increasingly embracing environmental habits, with 53 per cent planning to use less direct home delivery in the near future.

A total of 54 per cent of shoppers are aiming to reduce unnecessary emissions and be more sustainable by including multiple tasks in a single journey.

“As shoppers continue to become more environmentally conscious, retailers need to mirror this in their offer,” Doddle chief executive Tim Robinson said.

“While convenience remains important for customers, it’s not enough for sustainable delivery to be an add-on or after-thought any more – in an already tough environment, it will set brands apart in their battle for customer loyalty.”

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