// Ocado to deliver online grocery orders within one hour
// New service, called Ocado Zoom, is powered by same-day delivery platform Stuart
// Trial will focused around West London
Ocado has officially started the trial phase of its new one-hour delivery service Ocado Zoom.
Powered by same-day delivery platform Stuart, the trial is being carried out in West London.
Ocado Zoom allows customers to receive their groceries in less than 60 minutes after ordering online.
When Ocado first announced plans for the trial last month, it said it would provide customers on-demand “small batch delivery” and target the sub £60 section of the market.
Ordinary Ocado deliveries often relied on larger basket sizes for deliveries.
Ocado chief executive Tim Steiner also insisted at the time that the new service was in response to customer demand, not because of the threat of Amazon’s Prime Now service.
Stuart’s technology automatically allocates jobs to the best suited available independent courier, while seamlessly integrating with Ocado’s website, app and backend.
Ocado Zoom was mentioned amid the online grocer’s recent announcement of its partnership with M&S.
Ocado said the tie-up between the two, which will see M&S purchase 50 per cent of Ocado’s online grocery business, will use “our existing strengths in food for now and food for tonight through Ocado’s delivery innovations, such as the Ocado ’Zoom’ trial.”