// Lush will close its UK Facebook, Twitter and Instagram accounts
// Lush aims to “open up the conversation” between customers & the Lush Community
// The accounts will shut down by end of the week
Lush has announced it will shut down its entire UK social media channel system by the end of the week.
The ethical cosmetics retailer said it would close Lush UK, Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla across its Facebook, Twitter and Instagram accounts because it is “tired of fighting with algorithms” and doesn’t want to “pay to appear” in customers’ feeds.
The move is also part of Lush’s aim to “open up the conversation” between customers and the Lush Community.
Over the next week, Lush will monitor its social media channels, after which time customers will have to contact the retailer through live chat on its website or through email and telephone.
“We don’t want to limit ourselves to holding conversations in one place, we want social to be placed back in the hands of our communities – from our founders to our friends,” the retailer said.
Lush currently has over 569,000 Instagram followers, 423,000 Facebook likes and 202,000 Twitter followers.