// John Lewis revamps its existing Kin range for autumn 18
// A 280-piece menswear collection is due to launch in September
// The Oxford Street store will include a new men’s personal styling service
John Lewis has introduced a new in-house menswear brand and has revamped its existing Kin range.
A 280-piece collection is due to launch in September and will aim to deliver “fit, design, quality and style”.
The Kin range was introduced in 2013, but its new focus will be on durability and performance.
The in-house offer will also include a men’s personal styling service at John Lewis’ Oxford Street store.
The department store retailer described the new move as its “most significant” investment in menswear.
John Lewis has already introduced six new menswear labels to its offer: Maison Labiche, Les Basics, Wax London, SKU, Far Afield and Tretorn.