Kim Kardashian wins $2.7m lawsuit against Missguided

Kardashian Missguided
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// Kim Kardashian West wins £2.1m after Missguided USA “rips off” her outfits
// Kardashian took the online retailer to court claiming it knocked off clothes that she wore
// She also claimed that they used her stardom to sell them

Kim Kardashian West has been awarded $2.7 million (£2.1 million) after winning her lawsuit against Missguided USA.

The reality TV star took Missguided to court after she accused it of ripping off her designer outfits and using her stardom to sell them.

Missguided has also been banned from using the Kardashian’s “trademarks in connection with the sale, marketing or distribution of its products”.

The US operation of the British online retailer did not defend itself in the lawsuit.

Kardashian said Missguided USA doesn’t just “replicate the looks of celebrities” but “systematically uses the names and image” of stars to promote its website.

In February, she attacked online fashion retailers for putting almost-identical and cheap knock-offs of her outfits within hours after she is pictured wearing them.

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Kim Kardashian wins $2.7m lawsuit against Missguided

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// Kim Kardashian West wins £2.1m after Missguided USA “rips off” her outfits
// Kardashian took the online retailer to court claiming it knocked off clothes that she wore
// She also claimed that they used her stardom to sell them

Kim Kardashian West has been awarded $2.7 million (£2.1 million) after winning her lawsuit against Missguided USA.

The reality TV star took Missguided to court after she accused it of ripping off her designer outfits and using her stardom to sell them.

Missguided has also been banned from using the Kardashian’s “trademarks in connection with the sale, marketing or distribution of its products”.

The US operation of the British online retailer did not defend itself in the lawsuit.

Kardashian said Missguided USA doesn’t just “replicate the looks of celebrities” but “systematically uses the names and image” of stars to promote its website.

In February, she attacked online fashion retailers for putting almost-identical and cheap knock-offs of her outfits within hours after she is pictured wearing them.

Click here to sign up to Retail Gazette’s free daily email newsletter

EcommerceFashion

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