Harrods appoints first ever digital & strategy director

Harrods announces Caitlin Innes, from Burberry, as its new digital and strategy director
Harrods raided Burberry's senior ranks to hire Caitlin Innes as its new digital and strategy director. (Image: LinkedIn)
// Harrods appoints Caitlin Innes as its first-ever digital & strategy director
// She joins from Burberry, where she was director of digital commerce
// Her appointment is not related to recent news of chief marketing officer Amanda Hill leaving

Harrods has hired Burberry’s digital commerce director Caitlin Innes to become its first digital and strategy director.

In her new role, Innes will oversee all online trading, digital marketing, customer insight and Harrods loyalty teams.

Her focus will be on driving Harrods’ digital and omnichannel strategy, identifying key commercial opportunities that will drive trade as well as looking to the future and diversifying revenue streams.

Innes joins Harrods from Burberry, where she worked for seven years and most recently served as digital commerce director.

Other roles held at the luxury British fashion retailer include senior positions across digital strategy and business development.

A spokesperson from Harrods told Retail Gazette that Innes’ appointment had been in the pipeline for some time and is not related to the recent resignation of chief marketing and customer officer Amanda Hill.

Innes’ appointment follows the recent announcement that Harrods will be partnering with Farfetch Black & White as its exclusive global ecommerce platform.

“I am thrilled to be joining the talented Harrods team during such an exciting time,” she said.

“Harrods is re-imaging the bricks and mortar store, investing in its digital offering and developing its people.

“The opportunity to work with the team in bringing all these facets together, in order to deliver is truly unique.”

Harrods managing director Michael Ward said: “Digital plays a key role in our ongoing commitment to investing in customer experience, both in terms of both in terms of pure commerce and discovery.

“I am delighted to welcome Caitlin to the team and look forward to working with her to deliver on our ambitious plans for the future.”

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