Lakeland introduces new loyalty scheme

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// Lakeland launches first loyalty club scheme
// Every purchase with the myLakeland card helps generate money for Lakeland’s chosen charities

Lakeland has announced plans to introduce a new loyalty scheme whereby participating customers could obtain discounts, special offers and previews of new products.

As part of the scheme, customers can use the new myLakeland card to collect points and receive money-off vouchers that can be redeemed in-store and online.

In addition, every purchase with the card will help generate donations for Lakeland’s chosen charities, such as Shelter and the Trussel Trust.

The retailer has also teamed up with Hello Fresh, Naked Wines and Great British Cookery Schools for exclusive discounts to myLakeland members.

The partnerships also includes invitations to special events and new product launches.

Lakeland’s loyalty scheme is free to join in-store or online.

“We’re incredibly excited to announce the launch of myLakeland,” head of loyalty Steve Hoban said.

“We’ve been meticulously planning the launch of the club and we’re over the moon that myLakeland will enable us to offer our loyal customers special treats and rewards in return for their custom.

“It’s an exciting new chapter in the Lakeland journey.”

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