// M&S unveils new menswear marketing campaign
// The campaign is focused on “Slimmer, Sharper, More Stylish” casual outwear & knitwear
// M&S said it hopes customers will “notice” the differences in this season’s offers
Marks & Spencer has launched its new menswear marketing campaign to illustrate the changes and modernisation of its fashion offer.
M&S said it hopes customers will “notice” the differences in this season’s offers.
The retailer’s campaign, which is focused on “Slimmer, Sharper, More Stylish” casual outwear and knitwear, is promoted via print ads as well as on billboards and social media for the first time in over a year.
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M&S has increased its number of leisurewear lines this season by 12 per cent and knitwear by four per cent, while suits and formalwear have been axed by 14 per cent.
“M&S menswear is changing,” M&S menswear director Wes Taylor said.
“We know the fits we offered were out of sync with the market so we’ve done a lot of work on our product and making it easier for men to shop with us – with fewer, better choices.
“But we have to tell our customers about these changes and this campaign shouts about our new and improved fit on our hero autumn/winter categories of knitwear and outerwear.
“This season, we have a substantial amount of new product for customers to really notice a change in our products.”
Earlier this month, the bellwether retailer launched its first major campaign in over five years for its own-brand Per Una fashion range.
The campaign was designed to re-introduce M&S customers to the “all new Per Una, the biggest and best-known sub-brand” following a significant refresh of the brand.
Retail Gazette has approached M&S for comment.